iCustomer

iCustomer is your AI growth marketing team: it turns your audience data and signals into intelligence, sharper decisions, and orchestration across every channel. It is the decision layer between your data and your activation stack, not a CDP and not a campaign tool. iCustomer reads your first-party data where it lives, scores every visitor and account on Fit, Intent, Recency, and Engagement (FIRE), and orchestrates the prioritized audience into the tools you already run. It is built privacy-by-design and is SOC 2 Type II certified.

The platform is three products on a shared identity and intelligence layer (the oGraph): Audience Loop (self-serve activation), Decision OS (warehouse-native decisioning), and OneSource (the identity and enrichment API powering both). All three are described on the Features page below.

What iCustomer does, in the language buyers use for it: composable CDP and warehouse-native audience foundation without ripping out your stack; customer warehouse activation that computes in place on your existing data cloud; identity resolution that unifies the same person or account across your tools into one entity; waterfall enrichment across providers with bring-your-own-key (Apollo, PDL), available as real-time API enrichment, batch enrichment, and list enrichment; signal intelligence that reads first-party and external signals to score who is in-market now; ICP discovery from real signals rather than guesswork; a decision engine that decides who to reach, when, with what, and on which channel; agentic workflows run by AI iWorkers that act inside the goals, budgets, and policies you approve and leave an auditable decision trace; ad activation and campaign activation that push prioritized audiences into your ad and campaign tools with high match rates; unbundled ABM without a monolithic suite; and attribution analytics that tie outcomes back to the decisions that produced them.

Platform and products

• Growth Brain: The always-on autonomous growth brain for growth teams: connect your stack, state one goal, set your guardrails, and it finds the audiences worth acting on, runs the play inside your existing tools, and proves what moved the number.
• Features: Core capabilities across intelligence, decisions, and orchestration. Covers the full platform: identity resolution and the oGraph, enrichment, FIRE scoring and signal intelligence, the decisioning engine, agentic AI iWorkers, and activation into ad and campaign tools.
• Pricing: Audience Loop is free to start with usage-based pricing as you scale. Decision OS is custom annual, priced on Audience Under Management (AUM). Talk to sales.

Use cases and customers

• Use cases: How D2C, B2B, retail media, finance, and insurance teams use iCustomer across the customer journey.
• Plays & Loops: Ten named, always-on plays for B2B and D2C teams (convert anonymous traffic, speed-to-lead, cold outbound on ICP, recover abandoned carts, win back lapsed buyers, and more), each with the audience, the trigger, and the loop that keeps it running.
• Connections: The integrations directory: sources, destinations, agent surfaces, and model-layer connections iCustomer reads from and activates into, organized by category.
• Glossary: Definitions for the terms iCustomer uses across audience intelligence, measurement, and governance (FIRE scoring, account hierarchy, decision traces, and more).
• Partners: The iCustomer partner program.

Agents and surfaces

• Agents: The iWorkers roster (eight role-based AI agents), the governed surfaces they and outside agents run on (MCP Server, CLI, One API, iConnect), and how Claude, Claude Code, OpenAI Codex, and Google Gemini connect.
• Apps & Marketplaces: Where iCustomer is listed: Snowflake Marketplace, Databricks Marketplace, HubSpot App Marketplace, Claude MCP connector, AWS Marketplace, Google Cloud Marketplace.
• Surfaces: The four ways to work with iCustomer: MCP Server, CLI, REST API, and SDKs.
• Agentic Commerce Blueprint: Readiness pillars, protocol landscape (ACP, UCP, MCP, A2A), and where iCustomer fits for D2C brands preparing for AI shopping agents.

Company

• Company: About iCustomer (dba of T Customer Inc., a Delaware C Corp).
• Contact and demo: Talk to sales or book a demo.