Plays that run themselves. Loops that never go stale.

A play is a guided growth motion; a loop is a play that never stops. Every play ends in an audience being acted on. Every loop updates in place, never uploaded, never stale, with holdouts wherever lift can honestly be measured, so you prove it, not claim it. Browse by segment. Every play ships with its steps, connectors, and what good looks like.

B2B Plays & Loops

Fill pipeline, respond faster, waste less.

Convert Anonymous Traffic

B2BALWAYS-ON LOOP

Find out who's on your site, and reach the good ones before they leave your funnel.

• Identifies the companies and people behind your anonymous traffic
• FIRE-scores each one (fit, intent, recency, engagement) with the reason written out: pages visited, fit, closed-won lookalikes
• Reaches the good ones by email or DM, or delivers them as a lead package with reasons attached

How it works

• Pixel identifies a net-new visitor
• scored on fit + page behavior
• enriched above your threshold
• routed by score to sequences, ads, or your CRM

Fires per visitor, within a day.

Works with
Pixel required

What good looks like: High-fit accounts activated the day they are identified, with a Decision Trace showing exactly why.

Respond to Inbound Leads (Speed-to-Lead)

B2BALWAYS-ON LOOP

Every demo request gets a response in minutes, with the who-and-why attached.

• Catches every form fill and demo request the moment it lands
• Enriches and scores it, with visit history and fit reason attached
• Routes to a sequence or your team's existing owner. Never re-routed, never days later

How it works

• New inbound lead fires the loop
• gaps filled, FIRE-scored, page history attached
• owner alerted per your existing routing
• pushed to sequence or CRM

Works with
Pixel optional (powers visit history)

What good looks like: Time-to-first-touch measured against your pre-play baseline, and beating it.

Escalate In-Market Accounts

B2BALWAYS-ON LOOP

Buying-intent visits reach your team within a day, or as a Monday lead package.

• Spots a known-fit account on a page that signals buying intent
• Sends the account, score, and reason to whoever owns it
• Or batches the week's intent into a Monday package, whichever cadence fits your team

How it works

• Intent-page view by an above-threshold account
• fit + intent check with rationale
• owner alerted immediately or batched weekly
• activated to DM, email, or ads

Works with
Pixel required

What good looks like: Zero qualifying visits go unworked past the response window.

Cold Outbound ICP Prospecting

Your ICP definition becomes a steady stream of net-new, scored, reasoned prospects. No hand-built lists.

• Sources net-new accounts and contacts matching your ICP through OneSource
• Enriches and scores each one, and writes the reason it fits
• Feeds sequences at a pace you set, excluding everything already surfaced

How it works

• Run builds a net-new batch against your ICP
• gaps filled, fit rationale written
• pushed to sequences at your configured volume
• Make it recurring and it becomes a loop.

Works with
OneSource

What good looks like: Reply and meeting rates measurable per batch; no run ever needs a spreadsheet.

Launch Your First ABM Program

From no target list to a covered, tiered ABM foundation, in one guided run.

• Builds your target account list from closed-won pattern, ICP, and live intent, not gut feel
• Proposes tiers with the reason each account earned its place; you edit and approve
• Launches baseline coverage: ads on the whole list, sequences on Tier 1, tracking from day one

How it works

• Closed-won + ICP + intent
• candidate accounts sourced
• FIRE-scored and tiered with rationale
• you approve (required gate)
• ads + Tier 1 sequences go live

Graduates into a standing tiered program that re-tiers on signal.

Works with
OneSource

What good looks like: A tiered list with a reason per account inside a week; stopping at the saved list is a win, not an error.

Suppress Wasted Spend

B2BALWAYS-ON LOOP

Customers, closed-lost, and bad-fit never see your ads. On any platform, ever.

• Builds negative cohorts: customers, open opps, closed-lost in cooling, bad fit, competitors
• Pushes them daily to every connected ad platform, updating in place
• Reports the spend avoided, traced per suppressed record

How it works

• Daily refresh from CRM + scoring
• identities resolved per platform
• exclusion audiences updated in place across LinkedIn, Meta, and Google

A record that leaves a cohort re-enters targeting automatically.

Works with

What good looks like: Matched suppressed records receive zero spend, with match rate honestly reported per platform.

D2C Plays & Loops

Identify, recover, grow, keep, and stop wasting spend. D2C loops launch with a Growth Engineer.

Identify Anonymous Shoppers

D2CALWAYS-ON LOOP

Turn unknown browsers into reachable email and SMS audiences, before they bounce forever.

• Identifies the shoppers behind your anonymous sessions
• Scores each by intent depth: what they viewed, how often, how recently
• Builds them into reachable audiences for email, SMS, and paid. Consent-safe by design

How it works

• Pixel identifies a returning or resolvable shopper
• scored on browse depth and recency
• matched into an auto-updating audience
• activated to your ESP, SMS, or ad platforms

Works with
AttentivePixel required

What good looks like: Identified-shopper audiences grow weekly, and revenue from them traces back to the session that started it.

Recover Abandoned Carts & Browses

D2CALWAYS-ON LOOP

Re-engage high-intent shoppers while the intent is still warm, segmented by what they left behind.

• Catches cart and browse abandonment the moment the session ends
• Segments by intent depth and product: carted vs. browsed, first-time vs. repeat
• Runs the right recovery cadence per segment: email, SMS, and paid retargeting together

How it works

• Abandonment event fires
• shopper scored and segmented by depth + product
• routed to the matching recovery flow
• suppressed the moment they purchase, everywhere at once

Works with
Attentive

What good looks like: Recovery revenue measurable per segment, with a holdout proving the lift was real.

Find More of Your Best Customers

LTV-based lookalikes seeded from your actual buyers, not pixel guesses.

• Extracts the repeating pattern from your highest-LTV customers
• Builds seed audiences weighted by value, not just conversion
• Syncs to every ad platform with match rates reported, never claimed

How it works

• Purchase history + LTV model
• best-customer pattern extracted
• value-weighted seeds pushed to Meta, Google, and TikTok as auto-updating cohorts
• prospecting optimizes toward buyers who look like your best, not your most recent

Works with
your warehouse

What good looks like: New-customer cohorts sourced this way out-LTV your baseline prospecting. Traced, not asserted.

Win Back Lapsed Buyers

D2CALWAYS-ON LOOP

Re-open dormant customers, segmented by why they lapsed, not just how long ago.

• Sweeps for customers past their expected repurchase window
• Segments by lapse reason: category fatigue, discount-only buyers, one-and-done
• Re-engages each segment with the offer that fits, and releases the rest

How it works

• Scheduled sweep against per-category repurchase windows
• lapse reason inferred from order history
• segment-matched winback flows via email, SMS, and paid
• suppressed on return

Works with
Attentive

What good looks like: Winback revenue per lapse segment measurable against a holdout that never got the offer.

Grow VIP & High-LTV Loops

D2CALWAYS-ON LOOP

Auto-updating cohorts that move as spend and frequency change. No manual list pulls, ever.

• Builds living VIP, rising-star, and at-risk tiers from order behavior
• Moves customers between tiers automatically as their signals change
• Runs a different depth of treatment per tier: early access, retention offers, save plays

How it works

• Order and engagement data
• tier thresholds set once
• cohorts update in place daily
• each tier activated to its own flows and ad treatments
• tier moves logged with the reason

Works with
Attentive

What good looks like: A customer who warms up or cools off changes tier without anyone touching a list.

Suppress Existing Customers

D2CALWAYS-ON LOOP

Stop paying to acquire people who already bought.

• Builds negative cohorts: recent purchasers, subscribers, active VIPs
• Pushes them daily to every ad platform as exclusions, updating in place
• Reports acquisition spend avoided, traced per suppressed customer

How it works

• Daily refresh from your order and subscriber data
• identities resolved per platform
• exclusion audiences updated in place across Meta, Google, and TikTok

A churned subscriber re-enters prospecting automatically.

Works with

What good looks like: Prospecting CAC drops because prospecting audiences finally contain only prospects.

Turn your data into outcomes

Start free with Audience Loop. Or talk to us about a Composable Decision OS pilot on your warehouse.