Clear pricing model

Pay for Intelligence, Not Spend

Start free with Audience Loop, or build your decision loop on your first-party data with the Platform, engineer-led or headless via the CLI. Either way you pay for the intelligence layer, aligned to outcomes, never for seats or markups. Works with your existing tools.

Growth Teams

Audience Loop

One prompt in, always-on activation loop

Free to start. Plans from $99/mo; Team $499/mo.

For D2C, B2B, and retail teams who need accurate, portable audiences across every surface, with signals monitored live. No infrastructure rebuild.

Work on your first-party data with a compounding loop. Find, enrich, and monitor audiences. Sync to any channel and learn from every result. No CDP required, no engineering wait, no first-party data leaking to AI models. The result: higher match rates, lower CAC, more reach.

Key features

• Intelligent Audience Building
• Self-learning loop on goals & targets
• 70-90% match rates, real-time sync to DSPs & Paid Social
• On-demand or always-on enrichment
• Signals-led plays
• Identity Resolution on Ads & Website
• Outcomes & measurement
• Built-in AI model orchestration

Included

• Unlimited users & workspaces
• Usage dashboard & credit alerts
• AI governance, guardrails & human-in-the-loop
• PII protection, no data leakage to LLMs
• SOC 2, GDPR & CCPA compliant
• Audit logs & observability
• Email support & office hours
• Upgrade path to the Platform

The Platform

Audience decision intelligence on your data cloud

Custom annual, audience-based. Talk to sales.

For enterprise D2C, B2B and retail media teams building one AI brain across growth, customer data, and marketing ops.

Compose your stack. Use data where it lives. Build decisions once, activate everywhere. No rip-and-replace. Compounding ROI across every channel.

Key features

• Everything in Audience Loop, plus:
• Causal AI models & Decisioning Waterfall
• Bespoke audience & interest graph in your warehouse
• All signals fused in one hub with immutable IDs
• 1:1 next-best-action with decision traces
• iWorkers, AI teammates for your audience & channels
• Multi-channel activation control
• Outcome, attribution & ROI tracking

Included

• Everything in Audience Loop, plus:
• Composable: BYOC (your cloud / warehouse)
• BYOK (your encryption keys) & regional data residency
• Advanced access (SSO, SCIM, RBAC)
• Dedicated support & custom SLAs
• Unlimited seats

The Proof Behind the Price

The same list, resolved through OneSource, our identity engine. Verified per platform, reported, never promised.

Trusted by brands in eCommerce, B2B SaaS, retail media, and consumer tech

Pricing built for growth

One transparent price meter

You pay for the intelligence layer only: the audience you manage and the decisions you run. No seats, no cuts, no hidden lines.

Lower costs as you grow

Start small, scale fast. On Audience Loop, usage tiers mean unit costs drop as audiences grow. No bloated pricing.

From audience to warehouse

Start self-serve with Audience Loop. Then scale the same platform on your warehouse. No rebuild, zero friction.

Full visibility across your workflows

Know what happened, always

Complete visibility

• Who was targeted
• When and where
• What happened next
• Signal-level detail

See everything logged

• Enrichment logs
• Decision logs
• Activation logs
• Agent logs

Clean identity graph

• Decentralized human + agent IDs
• Deterministic & probabilistic matching
• All identity & signals unified
• Immutable IDs for agent context

Fast decisions with guardrails

Live personalization

• Live warehouse signals
• Real-time scoring
• Update offers instantly
• Adjust bids live

Agents with guardrails

• Budget hard limits
• Audience controls
• Channel controls
• Human approval gates

Granular access control

• Team-level permissions
• Data visibility controls
• Audience-level access
• Agent-level access

Safe environment setup

• Workspace isolation
• Dev, test, and prod
• Safe feature rollouts
• Test before launch

Security and compliance

Enterprise security

• SSO and SCIM
• Full encryption
• Private network access
• Full audit logging

Compliance certified

• SOC 2 Type II
• GDPR and CCPA
• Regional residency
• Bring your own key

Support included

• Email support
• Slack support
• Clear SLAs
• Priority queues

Plug into your entire stack

Orchestrate from any surface:

• Web app
• Slack
• CLI
• API
• MCP
• Your own agents

200+ integrations

Across data warehouses, signals, and every activation channel.

Pricing questions answered

Straight answers on pricing, data safety, and cost as you scale. One platform, whichever way in you choose.

Should I start with Audience Loop or the Platform, and can I switch later?

Audience Loop is the self-serve way into the iCustomer platform: build, enrich, and activate audiences from one prompt, live in under an hour. The enterprise way in adds causal decisioning, the full Signals Hub, iWorkers (AI teammate agents), and orchestration on your own data cloud, with our engineers embedded. Most teams start self-serve and scale with no rebuild, it is one platform, so you own your data and your decisions. Prefer code? The same platform runs headless via the CLI.

What exactly am I paying for?

iCustomer prices the intelligence layer, not your media spend. You pay to activate audience decisioning on your first-party data as a compounding loop, run through our domain-trained, model-agnostic decision engine, with full PII protection and zero data leakage. There is no markup on ad budgets, no per-seat tax, and no charge for the data or channels you connect. iCustomer pricing has two shapes: Audience Loop is free to start, then $99/mo or a $499/mo Team plan with usage-based credits; the Platform is a custom annual fee tiered to managed audience size, never seats or ad spend.

Where does my data live, and is it safe with AI?

On the iCustomer Platform, your first-party data stays in your warehouse or data cloud, never copied into a vendor black box and never used to train third-party models. Enterprise runs composable with BYOC and BYOK plus regional data residency. PII is protected end to end, and every plan is SOC 2, GDPR, and CCPA aligned.

How does the price grow as I scale? Any surprise costs?

Predictably. Audience Loop credits are usage-based: you see burn in real time and set caps. Platform tiers are sized to your managed audience, not seats, so adding teammates or channels costs nothing. No media-spend percentage, no overage traps. Growth Engineers are part of the engagement, not an add-on.

What does the CLI or headless deployment cost?

Nothing extra. Code-led is a way in, not a SKU: the same platform pricing applies whether your team drives it from our UI, Claude Code, or the CLI. You pay for the audience you manage, not how you access it.

How fast can I get to value?

Audience Loop ships your first activated audience in under an hour, from template to live channel. On the Platform, scoped pilots typically prove measurable lift within 30 days, then standardize across teams and channels.

What match rates and channels can I expect?

iCustomer's identity resolution and enrichment lift match rates from the typical 20-40% to 70-90% on paid channels, and resolve anonymous website visitors and ad viewers with high accuracy. Activate the same audiences across Meta, Google, LinkedIn, TikTok, Reddit, The Trade Desk, CRM, and email, with live sync monitoring.

Can I run a pilot before committing?

Yes. Start free on Audience Loop with no credit card, or run a scoped Platform pilot on a single workflow on your warehouse. Prove value first, then expand.

Get started now

Spin up Audience Loop free. Or map a Platform pilot on your warehouse. Start today, scale when ready.