# iCustomer outperforms LiveRamp.

iCustomer is the composable, neutral identity alternative to LiveRamp: identity stays in your warehouse. No rented network. No per-record data tax.

## Capability

| iCustomer | LiveRamp | What this changes for you |
|-----------|----------|----------------------------|
| Decisioning framework | FIRE scoring (Fit, Intent, Recency, Engagement) tied to a Goal -> KPI -> Target model | Identity resolution and data collaboration; no decisioning layer |
| Where audiences run | Sync into your ad accounts. We propose; you approve. | Audiences onboarded into LiveRamp's network via RampID |
| Operating model | Goal -> KPI -> Target -> Campaign -> Activation -> Outcome | Match, onboard, and distribute; decisions left to you |
| Audience architecture | OneSource immutable IDs you own, with a pre-unified signals waterfall | Matched segments; audience knowledge spread across a network |
| Pricing model | Audience-based fee with usage tiers. Zero percent of spend. | Enterprise contracts priced per record and destination |
| Time to first activation | Days. Trial begins on first sync. | Enterprise onboarding and contracting cycles |
| Measurement | Causal measurement loop with Decision Traces | Clean-room measurement, assembled separately |
| Channels | Meta, Google Customer Match, LinkedIn, Reddit, CTV via The Trade Desk, TikTok, and more | Broad distribution network; no native decisioning |

## Who's a good fit

### iCustomer is ideal when...
- You want identity you own in your warehouse, not a rented network key
- You want activation without routing files through a network
- Finance needs to see decision lineage, not clean-room match reports
- You want decisions and activation in one loop, not matching alone
- You want audience-based pricing, not per-record identity fees
- Launch is in days, not an enterprise onboarding cycle

### LiveRamp may fit when...
- You need the broadest offline-to-online onboarding network available today
- Per-record enterprise pricing is not a blocker
- Clean-room collaboration with media partners is your primary need
- You already run RampID across your partners and your stack
- You have a team to build decisioning on top of matched data

## What you get on day one

### Master audience, free to draft
Build, suppress, and tier your audience before you spend a dollar.

### Goal-tied audience scoring
iCustomer's decision framework, applied to your CRM the moment it connects.

### Native sync to your ad accounts
Audiences land in your Meta, Google, LinkedIn, Reddit, and The Trade Desk seats.

### Decision lineage built in
Every activation traces back to the goal, KPI, and target it serves.

### Integrates with the data clouds, CRMs, and ad platforms your team already runs on

Identity you own, no per-record tax, and causal proof of lift.

## Turn your data into outcomes
Start free with Audience Loop. Or talk to us about a Platform pilot on your own data warehouse.